Jake Fine
Jake Fine is a dedicated leader with a passion for hard work and community Rooted in his blue-collar upbringing, Jake has built a reputation for resilience, integrity, and inspiring those around him to strive for excellence. Committed to making a difference, Jake continues to push boundaries, proving that determination and a positive mindset can create meaningful change.
He launched his apparel brand, The Be Better Brand. The brand is a movement and lifestyle brand dedicated to personal growth, hard work, and continuous improvement. Built on the principles of resilience, integrity, and community, it inspires individuals to strive for excellence in every area of their lives.
Whether through products, content, or collaborations, Be Better Brand encourages people to embrace challenges, grow through adversity, and live with purpose. It’s more than a brand—it’s a mindset that champions the idea that every day is an opportunity to be better than yesterday.